What are buyers looking for in today’s climate?

Posted by Ari on February 2, 2009 | No Comments

How should you be selling with retailers cutting their budgets by about 20 per cent?

Today’s WWD has an interesting report from this week’s Salon International de la Lingerie in Paris. The main trend seems to be fewer foreign buyers, especially from the UK. Rather than crossing the channel in search of new talent buyers are sticking with their old suppliers. Also, labels such as Invista, while they were present at the fair said that this was a year to focus on communicating directly with clients.

One way to boost sales in the face of cut retailer budgets is to offer a larger selection of low-priced garments. If you’re a new label this may be the only way to keep up with more established brands. In the article, Gaita Malla fashion director of Brazilian lingerie chain Scala was quoted as saying “we’re looking for less expensive, but good quality lines.”

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World on a Hanger is a start-up developing software to make life easy for small fashion labels. We help you with sourcing, production and handling orders - leaving you free to create!

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