Trend Forecasting: Predicting the future of fashion
Posted by Megan on August 31, 2009 | 1 Comment
As with any creative industry, fashion is born out of a collective idea, a common observation on mixed discoveries; a trend.
Big fashion houses use trend books or trend forecasting agencies like the Carlin Groupe, Le Book, View and Collezioni to secure that their upcoming collections will be in line with trends. The cost these services are prohibitive for smaller labels.
Fortunately, there are some low cost alternatives out there.
Trendstop.com is a good place to start. It boasts of accurate trend confirmation, inspirations, and extensive market analysis on menswear and womenswear. Mudpie.co.uk offers a variety of trend services that can be tailored to suit your specific needs. Trendbooks, Mudpie’s sister company, sells books that comes with a CD for desktop editing and online support services.
Another way of looking into the future of fashion is in the blogs. There’s a host of good blogs out there. And though their coverage is much less structured and lacking in the context that trend forecasters can give, they’re nonetheless a good way of getting an idea of what people out there are wearing. Street style blogs are especially useful for spotting trends or just finding inspiration. Here are three of our favourite street style blogs:
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October 19th, 2009 @ 6:34 pm
You can see our FREE trend information on our blog, we forecast future trends for retailers and brands throughout the UK and USA.