Using viral videos to market fashion

First it was Chanel (with Karl Lagerfeld’s Fitting Room Follies video) and now it’s Dior with a soon to be released six and a half minute video directed by Oliver Dahard.
I’m surprised that it’s taken them this long to catch on to the potential of viral video. I’m even more surprised that smaller labels aren’t [...]

About

World on a Hanger is a start-up developing software to make life easy for small fashion labels. We help you with sourcing, production and handling orders - leaving you free to create!

Our goal is to take the pain out of administration, allowing you to focus on the fun stuff. See our website.

Here we share our thoughts on fashion, business and technology. We'll also keep you updated as we race towards getting our application to you at the beginning of 2009.

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