Lessons from the future of retail: Private sales
The Wall Street Journal has an interesting article about a growing trend in online retail: private sales. Some of the marketing principles that make these successful apply more widely to the fashion industry.
Companies like Gilt Groupe, HauteLook and RueLaLa hold short sales open only to invited members. Marketing centres around getting members to refer friends [...]
New technology the key to growth in down economy
I just came across this piece in WWD, which talks to various fashion executives about how they’re dealing with the recession.
There are two things that technology can have an impact on: revenue and costs.
Boosting revenue through technology
There are two types of customer that fashion labels need to reach: buyers and consumers. If you reach consumers, [...]
What are buyers looking for in today’s climate?
How should you be selling with retailers cutting their budgets by about 20 per cent?
Today’s WWD has an interesting report from this week’s Salon International de la Lingerie in Paris. The main trend seems to be fewer foreign buyers, especially from the UK. Rather than crossing the channel in search of new talent buyers are [...]
Staggering growth in online retail amid recession
If anyone was in any doubt as to the future of retail, here is yet more proof that online may be – if not recession proof – then at least recession resistant. Mango ended 2008 with an increase in sales of 35% over the previous year.
What’s the key to its success? Free delivery to a [...]
Good news for some in difficult retail climate
The FT has an interesting article on how sales of online fashion retailer ASOS have more than doubled year-on-year since the last holiday period.
Why is this? Partially it’s the tolerance of low margins that online retailers have.
Net-a-porter outlet store launch date announced!
Net-a-porter founder Natalie Massenet has, almost a year after the store was first announced, finally given us a launch date: the store, theoutnet.com is set to go live in February 2009.
Meanwhile, if you really can’t wait there is currently a sale on over at at Net-a-Porter.
Thanks to Fashionologie.