New technology the key to growth in down economy
I just came across this piece in WWD, which talks to various fashion executives about how they’re dealing with the recession.
There are two things that technology can have an impact on: revenue and costs.
Boosting revenue through technology
There are two types of customer that fashion labels need to reach: buyers and consumers. If you reach consumers, [...]
Using viral videos to market fashion
First it was Chanel (with Karl Lagerfeld’s Fitting Room Follies video) and now it’s Dior with a soon to be released six and a half minute video directed by Oliver Dahard.
I’m surprised that it’s taken them this long to catch on to the potential of viral video. I’m even more surprised that smaller labels aren’t [...]
Matthew Williamson to open an online shop
Matthew Williamson is stepping up the publicity effort for his Spring ‘09 collection by opening an online shop.
Going directly to the customers is becoming easier and cheaper than ever before for designers. The risk of investing in extra stock is offset by the potentially huge upside of getting retail margins. With the booming growth of [...]
What are buyers looking for in today’s climate?
How should you be selling with retailers cutting their budgets by about 20 per cent?
Today’s WWD has an interesting report from this week’s Salon International de la Lingerie in Paris. The main trend seems to be fewer foreign buyers, especially from the UK. Rather than crossing the channel in search of new talent buyers are [...]
Staggering growth in online retail amid recession
If anyone was in any doubt as to the future of retail, here is yet more proof that online may be – if not recession proof – then at least recession resistant. Mango ended 2008 with an increase in sales of 35% over the previous year.
What’s the key to its success? Free delivery to a [...]
Fashion advertising and PR on the cheap
I came across this article in the New York Times; here’s a related article from the Herald Tribune. It’s great news for that they are ‘cutting out the middle man’ in terms of cutting costs, this won’t really impact very much on smaller labels.
If you’ve got money to burn, you might as well [...]
News of the World (on a Hanger)!
The last months have been very exciting for us here at World on a Hanger. In the course of building a web-application that promises to help fashion designers and small labels with the business side of things we come across all sorts of wonderful things. That’s why we’ve decided to set up a blog where [...]