Using viral videos to market fashion
First it was Chanel (with Karl Lagerfeld’s Fitting Room Follies video) and now it’s Dior with a soon to be released six and a half minute video directed by Oliver Dahard.
I’m surprised that it’s taken them this long to catch on to the potential of viral video. I’m even more surprised that smaller labels aren’t [...]
What good has the recession done for fashion designers?
WWD has a big piece on the positives of the recession, seen from the perspective of fashion designers and managers.
Karl Lagerfeld is optimistic about Chanel, saying that they ‘did even better this year than last year at the same time.’ Clearly some labels are doing better than others.
So where is the growth? According [...]