Reasons for fashion labels to be optimistic
Posted by Ari on August 12, 2009 | 1 Comment
Is the worst of the recession behind the fashion industry?
Going around Copenhagen Fashion Week speaking to managers of brands, designers and sales agents I got the impression that business is picking up again. Buyers are looking to the future. The consensus seemed to be that things will have improved enough by Spring / Summer ‘10 to increase offerings in shops. Risk taking also appeared to be back. Even labels in their first season seemed bullish.
It’s all anecdotal and I don’t have hard data to back it up. SS ‘10 order books won’t closing for another couple of months. But if attendance figures at Pure in London (2 – 4 August) are any indication, there’s something to it. According to this report on FashionUnited a record number of visitors attended, up 9% from last year. Even more importantly, the number of buyers who returned to spend more than one day at the show was up 21%.
Just something encouraging to think about as you chase up buyers and fill up the order books.
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September 7th, 2009 @ 5:06 am
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