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Matthew Williamson to open an online shop

Posted by Ari on May 7, 2009 | No Comments

Matthew Williamson is stepping up the publicity effort for his Spring ‘09 collection by opening an online shop.

Going directly to the customers is becoming easier and cheaper than ever before for designers. The risk of investing in extra stock is offset by the potentially huge upside of getting retail margins. With the booming growth of ASOS and the continued growth in online retail sales (WWD) it’s clear that going online is a good way to temper the impact of the downturn.

If the risk of holding too much extra stock, a good middle way is selling samples and old stock online. This could be done through your own website or third party sites like the brilliant Catwalk Genius. Catwalk Genius makes it easy for designers to put up stock for sale without the hassle of building their own shops.

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About

World on a Hanger is a start-up developing software to make life easy for small fashion labels. We help you with sourcing, production and handling orders - leaving you free to create!

Our goal is to take the pain out of administration, allowing you to focus on the fun stuff. See our website.

Here we share our thoughts on fashion, business and technology. We'll also keep you updated as we race towards getting our application to you at the beginning of 2009.

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