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How young designers are coping with the economic downturn

Posted by Ari on February 10, 2009 | 1 Comment

WWD today has a very interesting article which looks at how

Especially interesting is Phillip Lim’s (of 3.1) comment about carefully safeguarding brand image rather than compromising it with money making schemes. The question faced by designers of whether to diversify or focus on their core collections is even more acute when the economy is in trouble.

Here are some cost cutting tips from young designers interviewed in the article

• Source from home - Thuy Diep (of Thuy) began sourcing through New York agents, rather than making the trip across the Atlantic to Paris
• Source from home - Chris Benz suggests a similar approach – instead of going to Première Vision for fabrics he will source them in New York through agents
• Smart pricing - Thuy suggests introducing more affordable styles alongside more expensive signature pieces
• Cut back on samples - Figure out how you can get by with fewer samples at fashion shows / showrooms; Koi Suwannagate cut down from 24 to 15 looks in her latest show
• Bring sales in-house - Koi Suwannagate suggests bringing sales in-house; this can help to foster more direct links with customers, making you more sensitive to their needs

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About

World on a Hanger is a start-up developing software to make life easy for small fashion labels. We help you with sourcing, production and handling orders - leaving you free to create!

Our goal is to take the pain out of administration, allowing you to focus on the fun stuff. See our website.

Here we share our thoughts on fashion, business and technology. We'll also keep you updated as we race towards getting our application to you at the beginning of 2009.

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