http://blog.worldonahanger.com fashion, business and technology Wed, 10 Mar 2010 02:50:14 +0000 http://backend.userland.com/rss092 en Sponsors love fashion designers. They want to be associated with glamour. Just look at London Fashion Week, sponsored by  the likes of Blackberry, Coutts and British Airways. Or New York Fashion Week, sponsored by Mercedes Benz and others. Sponsorships are a great way to finance your brand's fashion show. How do ... http://blog.worldonahanger.com/how-to-find-a-sponsor-and-get-sponsorship-for-your-fashion-show/ This article from The Guardian mentions WoaH as one of a handful of internet startups to watch - saying, among other things - If you are a young label yourself, you should get your head around the UK based startup WorldOnAHanger. Speeding things up is important for a successful fashion business today, ... http://blog.worldonahanger.com/why-woah-is-the-future-of-fashion/ AW '10 Fashion Weeks are upon us. You've paid up to exhibit in London, Paris, New York or Milan. How do you make sure that you get the most out of the exposure to increase your sales and get press? Before you go 1. Research trade shows to find the one that's ... http://blog.worldonahanger.com/how-to-get-the-most-out-of-trade-shows-and-fashion-week/ Despite a pause from blogging, we've not been idle here at World on a Hanger. If you've been following the What's New section you will have seen regular updates. Our vision is simple: to provide fashion designers with the best tools possible to manage their production and sales. It's been an exciting ... http://blog.worldonahanger.com/roundup-of-news-about-world-on-a-hanger/ We're proud to announce that we've teamed up with the British Fashion Council's prestigious NEWGEN supported by Topshop and NEWGEN MEN sponsored by Topman programme to sponsor its 25 designers with subscriptions to WoaH and consulting about how to best use the system to fit the labels' individual needs. This ... http://blog.worldonahanger.com/world-on-a-hanger-sponsors-newgen-designers/ Regular readers of this blog will know that we're big fans of ethical, sustainable luxury. The EVER Manifesto was launched at Stella McCartney's show on Monday (covered here) to highlight how ethical principles can go with luxury. It was conceived by Charlotte Casiraghi, Elizabeth von Guttman and Alexia Niedzielski - ... http://blog.worldonahanger.com/the-ever-manifesto-launched-at-paris-fashion-week/ As the number of emerging designers in Europe grow, private companies and fashion-focused institutions are keen on developing new talents. Below is a list - in no particular order - of nine fashion competitions that could be useful in helping you grow your label. Let us know in the comments if ... http://blog.worldonahanger.com/fashion-competitions-that-can-help-you-grow-your-business/ We’re very excited that World on a Hanger has made it into the final for Seedcamp 2009! This means that we’ve been selected from over 1,500 applicants to take part in a one week event where we’ll have access to  “400 mentors from a top-tier network of company builders; including ... http://blog.worldonahanger.com/world-on-a-hanger-makes-it-to-seedcamp-final/ As with any creative industry, fashion is born out of a collective idea, a common observation on mixed discoveries; a trend. Big fashion houses use trend books or trend forecasting agencies like the Carlin Groupe, Le Book, View and Collezioni to secure that their upcoming collections will be in line with trends. ... http://blog.worldonahanger.com/trend-forecasting-predicting-the-future-of-fashion/ The Internet is positively one of the smartest, most convenient options for acquiring information these days. It has evolved so impressively in the past decade that almost everything has been made possible for us not only in terms of learning but also in trading. Established fashion labels for instance, are marketing ... http://blog.worldonahanger.com/websites-that-can-boost-your-fashion-business/ DHL has been mentoring emerging fashion designers - winners of this year's fashion fringe - in the art of supply chain management. Managing the supply chain is an important, albeit underrated, part of running a fashion business. If products are delayed in getting to the customer, designers risk having them rejected. ... http://blog.worldonahanger.com/creatives-in-business-fashion-fringe/ Is the worst of the recession behind the fashion industry? Going around Copenhagen Fashion Week speaking to managers of brands, designers and sales agents I got the impression that business is picking up again. Buyers are looking to the future. The consensus seemed to be that things will have improved enough ... http://blog.worldonahanger.com/reasons-for-fashion-labels-to-be-optimistic/ We're at Copenhagen Fashion Week until this Sunday 7 August - look out for me (see picture here) or get in touch if you want to meet! http://blog.worldonahanger.com/woah-at-copenhagen-fashion-week/ Here at WoaH we get excited when we see new technology being used to help emerging labels thrive. We´re launching a new, regular feature which will cover fashion innovators and their ventures. Catwalk Genius is a venture that has set out to solve one of the toughest problems faced by ... http://blog.worldonahanger.com/fashion-innovator-catwalk-genius/ Pricing can be very tricky. Go too high and no one buys. Go too low and you sell yourself short. Get it right and you will sell more and keep tidy profit margins. But how do you figure out the best price for your products? New eco friendly denim label Reco Jeans ... http://blog.worldonahanger.com/the-art-of-pricing-fashion-items/