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Fashion advertising and PR on the cheap

By Ari Helgason, 05 Jan 2009

I came across this article in the New York Times; here’s a related article from the Herald Tribune. It’s great news for that they are ‘cutting out the middle man’ in terms of cutting costs, this won’t really impact very much on smaller labels.

If you've got money to burn, you might as well get Condé Nast to put together your multimillion dollar advertising campaign. But why pay for coverage when there are a hundred other ways to get noticed?

If your PR budget is tight you’re best off with the DIY approach and getting noticed through social media – PRcouture.com has an excellent guide to how to do this.

Twitter rules the roost when it comes to microblogging . In a couple of years it has gone from a bunch of techies chattering to a mainstream phenomenon, with plenty of fashion types on there. Engage with other twitterers and above all have fun. Here are a few tips to get you started.

Other people have done a much better job at guiding would-be PR moguls through the process. The only points I have to add are: be friendly and not spamming. It might take a while, but it’s well worth the effort. Best of all, it’s free!

When you do get on there, make sure you follow us @WorldOnAHanger