Creatives in business, Fashion Fringe
Posted by Ari on August 17, 2009 | No Comments
DHL has been mentoring emerging fashion designers - winners of this year’s fashion fringe – in the art of supply chain management. Managing the supply chain is an important, albeit underrated, part of running a fashion business.
If products are delayed in getting to the customer, designers risk having them rejected. Conversely, if they deliver early, retailers are able to prepare their sale much better. This possibly leads to higher sell-through rates and larger repeat orders.
This highlights the importance of improving business skills among emerging designers. Design colleges do not seem to prepare graduates very well for running their own businesses.
What’s the best way of fixing that?
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