How to find a sponsor and get sponsorship for your fashion show

Sponsors love fashion designers. They want to be associated with glamour. Just look at London Fashion Week, sponsored by  the likes of Blackberry, Coutts and British Airways. Or New York Fashion Week, sponsored by Mercedes Benz and others. Sponsorships are a great way to finance your brand’s fashion show.
How do you get someone to pay [...]

Why WoaH is the future of fashion

This article from The Guardian mentions WoaH as one of a handful of internet startups to watch – saying, among other things -
If you are a young label yourself, you should get your head around the UK based startup WorldOnAHanger. Speeding things up is important for a successful fashion business today, and often this is utterly [...]

Roundup of news about World on a Hanger

Despite a pause from blogging, we’ve not been idle here at World on a Hanger. If you’ve been following the What’s New section you will have seen regular updates. Our vision is simple: to provide fashion designers with the best tools possible to manage their production and sales.
It’s been an exciting year for World on a [...]

World on a Hanger makes it to Seedcamp final!

We’re very excited that World on a Hanger has made it into the final for Seedcamp 2009!
This means that we’ve been selected from over 1,500 applicants to take part in a one week event where we’ll have access to  “400 mentors from a top-tier network of company builders; including seed investors, serial entrepreneurs, product [...]

Vauxhall Fashion Scout mentoring salons for designers

We’d like to draw your attention to an excellent initiative run by Vauxhall Fashion Scout for emerging designers. They have teamed up with the London Development Agency to bring in top industry speakers. The format is that of a panel discussion, with questions being fielded ad-hoc during the session. This makes for great discussion.
The first [...]

New technology the key to growth in down economy

I just came across this piece in WWD, which talks to various fashion executives about how they’re dealing with the recession.
There are two things that technology can have an impact on: revenue and costs.
Boosting revenue through technology
There are two types of customer that fashion labels need to reach: buyers and consumers. If you reach consumers, [...]

London Alternative Fashion Week ‘09

If you’re in London remember to pop by Alternative Fashion Week, which is being held in Spitalfields from today 20 April until Friday 24 April.
This is a top place for seeing what young designers from all over the world are doing. I’ve been told it’s more vibrant and edgier than London Fashion Week.. It’s billed [...]

How young designers are coping with the economic downturn

WWD today has a very interesting article which looks at how
Especially interesting is Phillip Lim’s (of 3.1) comment about carefully safeguarding brand image rather than compromising it with money making schemes. The question faced by designers of whether to diversify or focus on their core collections is even more acute when the economy is in [...]

Midlands young fashion designer awards

Staying on the topic of helping small design companies grow I just came across the website of the Midlands Young Fashion Designer Awards. This is certainly worth looking into – these kinds of competitions can give you access to a wide range of expertise and provide great networking opportunities. Not to mention a wide array [...]

Alexander Wang wins the CFDA / Vogue Fashion Fund Award

The winner of the CFDA / Vogue Fashion Fund Awards was announced by John Galliano and Charlize Theron at the annual gala dinner last night.
Wang joins previous years’ winners Rogan (2007), Doo-Ri Chung (2006) and Trovata (2005) in getting a $200,000 award as well as a year of mentoring from fashion luminaries.
The runners up this [...]

About

World on a Hanger is a start-up developing software to make life easy for small fashion labels. We help you with sourcing, production and handling orders - leaving you free to create!

Our goal is to take the pain out of administration, allowing you to focus on the fun stuff. See our website.

Here we share our thoughts on fashion, business and technology. We'll also keep you updated as we race towards getting our application to you at the beginning of 2009.

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