How to find a sponsor and get sponsorship for your fashion show
Sponsors love fashion designers. They want to be associated with glamour. Just look at London Fashion Week, sponsored by the likes of Blackberry, Coutts and British Airways. Or New York Fashion Week, sponsored by Mercedes Benz and others. Sponsorships are a great way to finance your brand’s fashion show.
How do you get someone to pay [...]
Why WoaH is the future of fashion
This article from The Guardian mentions WoaH as one of a handful of internet startups to watch – saying, among other things -
If you are a young label yourself, you should get your head around the UK based startup WorldOnAHanger. Speeding things up is important for a successful fashion business today, and often this is utterly [...]
How to get the most out of trade shows and fashion week
AW ‘10 Fashion Weeks are upon us. You’ve paid up to exhibit in London, Paris, New York or Milan. How do you make sure that you get the most out of the exposure to increase your sales and get press?
Before you go
1. Research trade shows to find the one that’s right for you. Look at [...]
Roundup of news about World on a Hanger
Despite a pause from blogging, we’ve not been idle here at World on a Hanger. If you’ve been following the What’s New section you will have seen regular updates. Our vision is simple: to provide fashion designers with the best tools possible to manage their production and sales.
It’s been an exciting year for World on a [...]
The EVER Manifesto launched at Paris Fashion Week
Regular readers of this blog will know that we’re big fans of ethical, sustainable luxury. The EVER Manifesto was launched at Stella McCartney’s show on Monday (covered here) to highlight how ethical principles can go with luxury. It was conceived by Charlotte Casiraghi, Elizabeth von Guttman and Alexia Niedzielski – its luxury credentials are strong. [...]
Fashion Competitions that can help you grow your business
As the number of emerging designers in Europe grow, private companies and fashion-focused institutions are keen on developing new talents. Below is a list – in no particular order – of nine fashion competitions that could be useful in helping you grow your label.
Let us know in the comments if you spot any omissions!
1. NewGen. [...]
World on a Hanger makes it to Seedcamp final!
We’re very excited that World on a Hanger has made it into the final for Seedcamp 2009!
This means that we’ve been selected from over 1,500 applicants to take part in a one week event where we’ll have access to “400 mentors from a top-tier network of company builders; including seed investors, serial entrepreneurs, product [...]
Trend Forecasting: Predicting the future of fashion
As with any creative industry, fashion is born out of a collective idea, a common observation on mixed discoveries; a trend.
Big fashion houses use trend books or trend forecasting agencies like the Carlin Groupe, Le Book, View and Collezioni to secure that their upcoming collections will be in line with trends. The cost these services are [...]
Websites that can boost your fashion business
The Internet is positively one of the smartest, most convenient options for acquiring information these days. It has evolved so impressively in the past decade that almost everything has been made possible for us not only in terms of learning but also in trading.
Established fashion labels for instance, are marketing themselves on social networks such [...]
WoaH at Copenhagen Fashion Week
We’re at Copenhagen Fashion Week until this Sunday 7 August – look out for me (see picture here) or get in touch if you want to meet!
Lessons from the future of retail: Private sales
The Wall Street Journal has an interesting article about a growing trend in online retail: private sales. Some of the marketing principles that make these successful apply more widely to the fashion industry.
Companies like Gilt Groupe, HauteLook and RueLaLa hold short sales open only to invited members. Marketing centres around getting members to refer friends [...]
Vauxhall Fashion Scout mentoring salons for designers
We’d like to draw your attention to an excellent initiative run by Vauxhall Fashion Scout for emerging designers. They have teamed up with the London Development Agency to bring in top industry speakers. The format is that of a panel discussion, with questions being fielded ad-hoc during the session. This makes for great discussion.
The first [...]
New technology the key to growth in down economy
I just came across this piece in WWD, which talks to various fashion executives about how they’re dealing with the recession.
There are two things that technology can have an impact on: revenue and costs.
Boosting revenue through technology
There are two types of customer that fashion labels need to reach: buyers and consumers. If you reach consumers, [...]
London Alternative Fashion Week ‘09
If you’re in London remember to pop by Alternative Fashion Week, which is being held in Spitalfields from today 20 April until Friday 24 April.
This is a top place for seeing what young designers from all over the world are doing. I’ve been told it’s more vibrant and edgier than London Fashion Week.. It’s billed [...]
How young designers are coping with the economic downturn
WWD today has a very interesting article which looks at how
Especially interesting is Phillip Lim’s (of 3.1) comment about carefully safeguarding brand image rather than compromising it with money making schemes. The question faced by designers of whether to diversify or focus on their core collections is even more acute when the economy is in [...]