How to find a sponsor and get sponsorship for your fashion show
Sponsors love fashion designers. They want to be associated with glamour. Just look at London Fashion Week, sponsored by the likes of Blackberry, Coutts and British Airways. Or New York Fashion Week, sponsored by Mercedes Benz and others. Sponsorships are a great way to finance your brand’s fashion show.
How do you get someone to pay [...]
Why WoaH is the future of fashion
This article from The Guardian mentions WoaH as one of a handful of internet startups to watch – saying, among other things -
If you are a young label yourself, you should get your head around the UK based startup WorldOnAHanger. Speeding things up is important for a successful fashion business today, and often this is utterly [...]
How to get the most out of trade shows and fashion week
AW ‘10 Fashion Weeks are upon us. You’ve paid up to exhibit in London, Paris, New York or Milan. How do you make sure that you get the most out of the exposure to increase your sales and get press?
Before you go
1. Research trade shows to find the one that’s right for you. Look at [...]
Roundup of news about World on a Hanger
Despite a pause from blogging, we’ve not been idle here at World on a Hanger. If you’ve been following the What’s New section you will have seen regular updates. Our vision is simple: to provide fashion designers with the best tools possible to manage their production and sales.
It’s been an exciting year for World on a [...]
The EVER Manifesto launched at Paris Fashion Week
Regular readers of this blog will know that we’re big fans of ethical, sustainable luxury. The EVER Manifesto was launched at Stella McCartney’s show on Monday (covered here) to highlight how ethical principles can go with luxury. It was conceived by Charlotte Casiraghi, Elizabeth von Guttman and Alexia Niedzielski – its luxury credentials are strong. [...]
Fashion Competitions that can help you grow your business
As the number of emerging designers in Europe grow, private companies and fashion-focused institutions are keen on developing new talents. Below is a list – in no particular order – of nine fashion competitions that could be useful in helping you grow your label.
Let us know in the comments if you spot any omissions!
1. NewGen. [...]
World on a Hanger makes it to Seedcamp final!
We’re very excited that World on a Hanger has made it into the final for Seedcamp 2009!
This means that we’ve been selected from over 1,500 applicants to take part in a one week event where we’ll have access to “400 mentors from a top-tier network of company builders; including seed investors, serial entrepreneurs, product [...]
Trend Forecasting: Predicting the future of fashion
As with any creative industry, fashion is born out of a collective idea, a common observation on mixed discoveries; a trend.
Big fashion houses use trend books or trend forecasting agencies like the Carlin Groupe, Le Book, View and Collezioni to secure that their upcoming collections will be in line with trends. The cost these services are [...]
Websites that can boost your fashion business
The Internet is positively one of the smartest, most convenient options for acquiring information these days. It has evolved so impressively in the past decade that almost everything has been made possible for us not only in terms of learning but also in trading.
Established fashion labels for instance, are marketing themselves on social networks such [...]
The House of Chanel on BBC Four
I highly recommend catching The House of Chanel on BBC Four this Tuesday and Thursday. I happened to watch the first episode of this documentary series a couple of years ago when BBC Four showed it as a followup to the film Brodeuses. Now they’re finally showing all five episodes. It’s fascinating to watch and quite [...]