Trend Forecasting: Predicting the future of fashion
As with any creative industry, fashion is born out of a collective idea, a common observation on mixed discoveries; a trend.
Big fashion houses use trend books or trend forecasting agencies like the Carlin Groupe, Le Book, View and Collezioni to secure that their upcoming collections will be in line with trends. The cost these services are [...]
Websites that can boost your fashion business
The Internet is positively one of the smartest, most convenient options for acquiring information these days. It has evolved so impressively in the past decade that almost everything has been made possible for us not only in terms of learning but also in trading.
Established fashion labels for instance, are marketing themselves on social networks such [...]
Creatives in business, Fashion Fringe
DHL has been mentoring emerging fashion designers – winners of this year’s fashion fringe – in the art of supply chain management. Managing the supply chain is an important, albeit underrated, part of running a fashion business.
If products are delayed in getting to the customer, designers risk having them rejected. Conversely, if they deliver early, [...]
Reasons for fashion labels to be optimistic
Is the worst of the recession behind the fashion industry?
Going around Copenhagen Fashion Week speaking to managers of brands, designers and sales agents I got the impression that business is picking up again. Buyers are looking to the future. The consensus seemed to be that things will have improved enough by Spring / Summer ‘10 [...]
WoaH at Copenhagen Fashion Week
We’re at Copenhagen Fashion Week until this Sunday 7 August – look out for me (see picture here) or get in touch if you want to meet!
Fashion innovator: Catwalk Genius
Here at WoaH we get excited when we see new technology being used to help emerging labels thrive. We´re launching a new, regular feature which will cover fashion innovators and their ventures.
Catwalk Genius is a venture that has set out to solve one of the toughest problems faced by emerging labels: funding.
With their [...]