New technology the key to growth in down economy
I just came across this piece in WWD, which talks to various fashion executives about how they’re dealing with the recession.
There are two things that technology can have an impact on: revenue and costs.
Boosting revenue through technology
There are two types of customer that fashion labels need to reach: buyers and consumers. If you reach consumers, [...]
Using viral videos to market fashion
First it was Chanel (with Karl Lagerfeld’s Fitting Room Follies video) and now it’s Dior with a soon to be released six and a half minute video directed by Oliver Dahard.
I’m surprised that it’s taken them this long to catch on to the potential of viral video. I’m even more surprised that smaller labels aren’t [...]
Funding fashion design: is the future in crowdsourcing?
Funding (or lack thehreof) is perhaps the biggest challenge faced by young designers and small labels as they try to grow. At the early stages selling out like Helmut Lang, Wolfgang Joop or Jil Sander is not an option. In most cases investors will not be lining up to get involved in the very risky [...]
Matthew Williamson to open an online shop
Matthew Williamson is stepping up the publicity effort for his Spring ‘09 collection by opening an online shop.
Going directly to the customers is becoming easier and cheaper than ever before for designers. The risk of investing in extra stock is offset by the potentially huge upside of getting retail margins. With the booming growth of [...]
What good has the recession done for fashion designers?
WWD has a big piece on the positives of the recession, seen from the perspective of fashion designers and managers.
Karl Lagerfeld is optimistic about Chanel, saying that they ‘did even better this year than last year at the same time.’ Clearly some labels are doing better than others.
So where is the growth? According [...]